2018 China (Wuhan) International Toy Industry Expo(TIE)
时间：2018年7月6-8日 地点：中国•武汉国际博览中心
Date: July 6-8, 2018 Venue: Wuhan International Expo Center(WIEC), China
30000平方米，800展商，20000观众，免费参展
30,000 sq.m. 800 exhibitors 200,00 visitors
To Attend For Free
同期举办
中国(武汉)国际幼教产业博览会
中国(武汉)国际电玩及游乐游艺展览会
亚洲VR&AR博览会
Concurrent Events
China (Wuhan) Int ‘l Preschool Education Industry Expo(Preschool Expo China)
China (Wuhan) Int ‘l Game and Amusement Fair(GAF)
Asia VR & AR Fair
主办单位
亚太玩具企业联合会
亚洲幼教企业联合会
中国国际贸易促进委员会武汉市分会
广东鸿威国际会展集团有限公司
Hosted by
Asia-Pacific Toy Enterprises Union
Asia Preschool Enterprises Union
China Council for the Promotion of International Trade Wuhan Sub-council
Guangdong Grandeur International Exhibition Group
承办单位
武汉鸿威国博会展有限公司
Organized by
Wuhan Howee Co.,Ltd
【TIE 2018】
中国是世界上最大的玩具制造国，占全球的70%。随着人们收入水平不断提高，中国已成为玩具行业消费大国，促进了玩具行业的持续增长，据统计2017年中国玩具市场增长9.2%，达607亿人民币。
China being the biggest powerhouse in toy manufacturing, accounts for approximately 70% of the total output of toys. With strong consumption power, China witnesses a steady growth of toy industry. In 2017, its toy market saw a growth rate of 9.2% to 60.7 billion yuan.
国家卫生和计划生育委员会预计，未来5年，每年的新生儿数量将在1750万至2100万之间。目前，中国约有2.26亿14岁以下的儿童，随着国家二胎政策的全面放开和人口红利的增长，我国玩具市场将不断扩大，由出口导向型转变为扩大内销市场。
In next fiver years China’s toy market will be expanded largely and shift its focus from export to domestic market seeing that China’s two-child policy is fully opening up and demographic dividend is rising.
为扩大玩具内销市场，加强国内外企业间合作交流，由中国国际贸易促进委员会武汉市分会、亚太玩具企业联合会和广东鸿威国际会展集团有限公司主办，武汉鸿威国博会展有限公司承办的“2018中国(武汉)国际玩具博览会”(简称TIE)定于2018年7月6日-8日在中国•武汉国际博览中心举行。本届博览会预计展览面积30000平方米，展示产品涵盖国内外名优玩具、幼教产品、幼教设施、教育机构。TIE是一个搭建行业信息交流，助力国内外企业开拓华中市场的平台，为中部玩具市场发展带来了新的机遇。同时武汉玩具展将与数百家专业媒体和网站合作，并融合时下新媒体营销，进行全方位、立体化宣传推广，用专业的服务和清晰的定位，给广大经销商、代理商、商超、批发商等机构提供更专业的玩具产品和服务。
To enlarge the domestic market of toy and enhance communications among enterprises at home and abroad, 2018 China (Wuhan) International Toy Industry Expo(TIE2018) will be grandly opened during July 6-8, 2018 at Wuhan International Expo Center(WIEC), China. Spanning over an exhibition area of 30,000 square meters, TIE2018 will showcase a wide range of products, consisting of high-quality toys, preschool and kindergarten educational products, facilities and other education institutes, etc. TIE2018 pledges to create a platform for insiders to communicate, for enterprises at home and abroad to make global reach. Leveraging on global and overall promotion campaign, TIE2018 serves the best industry resources and products for the dealers, agents, wholesales , importers and exporters, etc.
【TIE展品范围】 Exhibition Scope
益智类：动作及技巧游戏、3D拼图、设计师玩具、多米诺骨牌、玻璃弹珠、儿童手工玩具、消闲及收藏品、仿真玩具、波子机、粘土/泥胶、扑克牌、砌图、儿童编织玩具、儿童绘画玩具、玩具印章、糖果玩具、胶囊玩具、玩具工具、旅行游戏、铁线砌图游戏、魔方、旋转拼图。
Puzzle game products: action games, 3D jigsaw puzzle, domino, glass marbles, handcraft toy, stimulation toy, clay, poker, painting board /craft /mat, toy stamp, candy toy, capsule toy, magic cube, etc.
魔术类：魔术/开玩笑玩具。
Magic products: magic products and prank products, etc.
模型及人偶类：玩具直升机/飞机、动物模型、玩具火车/铁路、玩具人偶/装饰、珍藏洋娃娃、金属玩具、机械玩具火车、玩具赛车套装、爬虫模型、玩具船、模型玩具、木制玩具火车、模型汽车、模型火车、建筑模型、动漫模型及配件、模型及配件。
Models and dolls: toy helicopter, animal model figure toy, toy train/railway, dolls, metallic toys, ship toy, wooden toys, car models, animation models and kits, etc.
动作及野战游戏类：玩具枪及武器、野战保护装备、软弹气枪配件、气枪/软气枪、军演游戏服装。
Action and war games: toy guns and weapons, war game protective gear, airsoft and accessories, game costumes, etc.
【TIE同期活动】
1、玩具行业高峰论坛暨行业交流会议
2、2018中国(武汉)国际幼教产业博览会
3、2018第五届中国(武汉)国际电玩及游乐游艺展览会
4、2018亚洲VR&AR博览会
5、交流晚宴
Concurrent Events
1. Toy Industry Summit Forum & Interconnect Conference
2. 2018 China (Wuhan) Int’ l Preschool Education Industry Expo(Preschool Expo China)
3. 2018 China (Wuhan) Int’ l Kindergarten Game and Amusement Fair(GAF)
4. Asia VR & AR Fair2018
5. Dinner Banquet
【TIE观众组织】
1、玩具代理商、经销商、批发商、贸易公司、采购办事处等;
2、玩具店、母婴店、购物中心、百货商场、超市、大卖场等;
3、亲子中心、早教机构、幼儿园、学校、教育机构等;
4、玩具生产商、品牌商、授权商、服务机构、设计师等;
5、有意进军玩具行业的投资商、加盟商、网络经销商、招标单位等。
Target Visitor
1. Agents, dealers, wholesales, trade companies, procurement offices of toy sector, etc;
2. Toy stores, maternal-kid stores, shopping malls, department stores, supermarkets, etc;
3. Parent-child centers, preschool education institutions, kindergartens, schools, etc;
4. Toy manufacturers, brands, franchisers, service agencies, designers; etc;
5. Investors, franchisees, online dealers, sponsors of toy market, etc.
【TIE宣传推广】
1、专业 Call Center 团队，全年呼叫宣传，手机短信SMS推送，微信推送;
2、国际协作：40多家国际协会、商会、政府机构、媒体、展会合作，进行广泛的宣传推广;
3、硬广告: 100多家杂志、报刊或其它平面媒体以广告互换、有偿广告等方式合作推广;
4、新闻消息: 在各杂志、报刊、网站上不间断地发布2000条以上展会最新进展及相关信息;
5、深度报道: 就展会重大进展、重要内容及重要参观商、参展商等特别消息进行深度报道;
6、专题节目: 通过电视台电台、专业平面媒体、行业网站进行专题报道;
7、展览快讯: 展会前制作3期展览快讯，邮寄给广大参展商及采购商;
8、电子函件: 制作电子邀请函、电子快讯、电子请柬广泛发布50万条email;
9、视听媒体：通过50家以上电视台、电台等以广告或新闻报道的方式宣传;
10、户外广告：通过站牌、彩旗、气球、拱门、灯箱等户外广告媒体进行推广;
11、新闻会议：召开新闻发布会，邀请广大媒体报道展会的最新状况和动态;
12、新闻转载：允许并鼓动其它媒体、网站等转发展会相关消息和内容;
13、门票：前后印刷100000张，通过各种渠道广泛邀请客商前来参观;
14、邀请函：先后两次印刷4万份彩色邀请函，通过邮寄及展会派送等方式邀请展商及观众;
15、展会简报：5万份简报，与展览快讯类似，更简单快速地将展会讯息传递出去。
1. Experienced Call Center to have one-to-one invitation for exhibitors and visitors;
2. More than 40 international associations, chambers, governments, media to have global campaign;
3. Over 100 media, newspapers, to have barter exchange or other ads for promotion;
4. More than 2,000 latest updates and exhibition info publicized on leading magazines, newspapers and other media;
5. Follow-up reports for exhibition updates, exhibitors and visitors;
6. Special coverage on televisions, printed media and professional portals;
7. Exhibition flashes to be sent for exhibitors and visitor buyers;
8. E-version of invitation letter, newsletters, and other updates will be sent;
9. More than 50 media including televisions, radio stations in good relationship;
10. Roll-up, arch door, and other outdoor ads will be used for promotion;
11. Press conference will be conducted for latest info of the show;
12. News and updates of exhibition are shared and republished by other media partners;
13. More than 100,000 tickets are sent for visitors across the globe;
14. More than 40,000 colored invitation letters are sent for target exhibitors and visitors;
15. Over 50,000 newsletters are sent regularly;
【TIE联系方式】
地 址：武汉市汉阳区鹦鹉大道619号国博中心B3商务区
总 机：86-027-84611828
网 址：www.zgtie.com
Contact Us
Guangdong Grandeur International Exhibition Group/Guangzhou Honest Exhibition Co.,Ltd
Add: Room 301, No. 7, the First Street of Kehui Jingu, No.100 of Kexue Avenue, Science City, Luogang District, Guangzhou
Website: www.zgtie.com
Tel: +86-0 27-84611828
